Campaigns for Good Awards: shortlist revealed

Campaigns for Good Awards: shortlist revealed

The Campaigns for Good Awards are an opportunity for agencies, charities, NGOs and public bodies to prove their ability to produce creative and effective good-cause campaigns for clients, and for brands to showcase their corporate social responsibility.

FCB is the agency with the highest number of nominations (11), ahead of Weber Shandwick and Ketchum (three each).

There will be an overall Campaign of the Year Award, chosen among the winning entries. FCB Inferno, Forster Communications and Kindred Agency are shortlisted in the Agency of the Year category.

The Awards judging day was held last Tuesday (26 June). The chair of judges was Sue Tibballs OBE, CEO of social change and campaigning support charity The Sheila McKechnie Foundation. Click here to see the list of judges.

The winners will be announced online in September.

The full list of shortlisted campaigns is:

  • Project Literacy by FCB Inferno for Pearson
  • Forever Against Animal Testing by Another Word for The Body Shop
  • Standing Up 4 Sitting Down by Stand Agency for Anchor Trust
  • Call of the Warrior by Dexcom with Allison+Partners for Dexcom
  • Sama’s Lunchbox by Zulu Alpha Kilo for Whirlpool Canada
  • Cards with Heart by Brands2Life for Moonpig
  • A Little Chicken Named Pong Pong by Weber Shandwick for Pearson
  • Absolut Kiss with Pride, Pernod Ricard UK
  • WriteNow: tackling under-representation on the nation’s bookshelves, Penguin Random House
  • #bloodnormal by Ketchum for Libresse
  • Queen Rules by FCB Inferno for Unibet (below)

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  • Sindoor Khela – No Conditions Apply by FCB India for Times Of India
  • The World’s Most Sustainable Coffee Shop by Cult Events for Percol
  • The Right Guard AEROCYLE Gym, Henkel
  • British Science Week 2018 by Four Communications for British Science Association
  • #toocoolforplastic by Weber Shandwick for Iceland Foods
  • Turn the Tide on Plastic, Daily Mail
  • Invisible People – telling the world about modern slavery by Kindred Agency for National Crime Agency
  • From “Come Back” to Comeback: How Puerto Rico Tourism Defied Two Hurricanes and Major Misconceptions by Ketchum for The Puerto Rico Tourism Company
  • European Week of Sport by Burson-Marsteller for European Commission
  • Live from Inside the Human Body by MediaCom for Cancer Research UK (below)

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  • The Department of Business, Energy and Industrial Strategy and the Government Equalities Office by BEIS
  • #LookUpSeattle by The Thomas Collective for Seattle’s Union Gospel Mission
  • #SpeedTalk by Happiness / An FCB alliance for OVK / PEVR (Parents of Road Victims)
  • Anything But Sorry by FCB Canada for Canadian Down Syndrome Society
  • Just Say Non! by Shape History for British Pregnancy Advisory Service (BPAS)
  • Treat me well, Royal Mencap Society
  • Trust Your Touch by Fold7 for CoppaFeel!
  • Just ask’ for UKST by 11 London for UK Sepsis Trust
  • Prescribed to Death by Ketchum for National Safety Council
  • The Open University’s #iwas campaign, The Open University
  • Destination Pride by FCB/SIX for PFLAG Canada
  • Break Bread Smash Stigma by Narrative, Bensimon Byrne, One Method for Casey House
  • Come Out For LGBT by Hearts & Science UK and Mr. President for Stonewall
  • The Wildlife Selfie Code by 11 London for World Animal Protection
  • Borough Market: Leading the way on drinking fountains by Barley Communications for Borough Market
  • Flags by OMD Spain for Greenpeace Spain
  • Shrinking Habitat by Jungle Creations for WWF
  • Untapped by GOOD Agency for WaterAid
  • Saving lives in Anguilla: Ensuring the UK Government protects its citizens, Aequitas
  • T-Mobile Uses MLB Postseason Sponsorship Platform to Drive Awareness for Hurricane Recovery with #HR4HR, T-Mobile
  • IFAD Field Report by Weber Shandwick for IFAD (below)

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  • Believe In Me by FCB Inferno for Barnardo’s
  • There But Not There by Newsfeed PR for Remembered
  • Make Some Noise, Global Charities
  • Pan-Mass Challenge 2017 – Records are Meant to be Broken by Cone for Pan-Mass Challenge
  • L’Eau De Chris by W for CALM
  • Take Five to Stop Fraud by Kindred Agency for UK Finance and Home Office
  • Small Talk Saves Lives by Pegasus for Samaritans, Network Rail and British Transport Police
  • Square Mile Challenge by Barley Communications for Hubbub
  • Outdoor Classroom Day by Project Dirt, Unilever, Edelman, MullenLowe for Project Dirt and Unilever (below)

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Click for more information on the awards judges

This article was first published on www.prweek.com

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