Godiva has hired McCann Worldwide to lead its global creative account, according to people with knowledge of the matter.
Last month, Campaign reported that the brand was looking for an agency to develop a single global brand strategy and campaign for its retail boutique and CPG (FMCG) business.
The CPG business was previously held by The&Partnership London, and the shop’s New York office led the recent pitch. Representatives from The&Partnership were not immediately available for comment.
McCann, which Campaign learned is leading its new Godiva partnership out of London, had previously worked on the chocolatier’s boutique account.
Representatives from McCann and Godiva declined to comment on the new relationship.
The news comes one week after McCann swept the North American Effie Awards, winning the Grand Effie for its “Fearless Girl” work out of New York for State Street Global Advisors. McCann Worldgroup was also named the most effective agency network, while McCann New York took the top honor for agency office and parent company IPG was honored as the most effective holding group.