How Benefit is using the wellness trend in its latest experience

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The Hello Happy House, which is running today and tomorrow in London, coincides with the launch of the brand’s new foundation.

It is inviting people to enjoy four rooms including a glitter shower, a relaxation room, a place to bounce, and an area with funfair games.

The activation is being delivered by The Persuaders. Its director Dom Franks said: “We wanted to bring a little bit of happiness into people’s lives. There’s a big zeitgeist at the moment for happiness and wellbeing.

“This project in particular is about creating an hour of fun and happiness for people to come and have a bit of joy out of their day.”