Hunter has recreated its iconic Original Wellington Boot as a 120-foot hot air balloon which will tour the globe appearing at festivals, sporting events and key outdoor shows.
In recognition of Hunter’s birthplace, “The Original Flying Boot” took its first flight from Scotland and will embark on a world tour reflecting the brand’s ambitious global plans to be recognised as a classic British export.
The balloon will travel down to London in July before then heading over to Europe to appear at major events in countries including Spain, Italy and Belgium, before a final UK festivals and events tour at the end the summer. It will then cross the Atlantic for a US tour to engage Hunter’s largest overseas market.
The experiential activity will be supported by a digital campaign where boot spotters globally can win Hunter prizes by posting photos of the hot air balloon using the #HunterOriginal hashtag.
Creative director Alasdhair Willis said: “Experiential moments are very important to Hunter. The Original Flying Boot is a simple concept that can resonate across all markets and not just for one season. It is a campaign that can evolve.”