J2O introduces cockney alpaca mascot Mojo in first campaign from VCCP

Mojo, the softly spoken South American mammal, offers up lines like “BBQs are about tongs, not thongs” as he encourages his human student to put a bigger sausage on the grill.

It was created by Teodora Nicolae and Malina Giurgea for VCCP Blue, and directed by Tim Hope through Passion Pictures. The media agency is M/SIX.

VCCP won a combined account for Britvic adult-focused brands J2O, Tango and R Whites last July, at the same time Saatchi & Saatchi won the Robinsons account.

Annabelle Cordelli, brand director for adult socialising at Britvic, said: “We all have a fun-loving, social side – sometimes we just need someone or something to help bring it out.

“Mojo’s cheeky one-liners and fun-loving attitude will resonate with our audience, reminding consumers why J2O is at the heart of key social moments at any time of day and at any time of year.”

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