Pitch update: Barclaycard, Superdry, Specsavers, Adidas, and more

Superdry: reviewing digital media
Superdry: reviewing digital media

Ongoing reviews

Barclaycard will hold pitch meetings for its creative account next week, following further meetings this week. Three agencies, including Leo Burnett London and Pablo, are in the running. Iris, the incumbent, is not repitching. Oystercatchers is managing the process.

New-business rankings: creative accounts

Reviews

Superdry, the clothing brand, is reviewing its digital media agency requirements globally. Prospective agencies have been invited to chemistry meetings and Ingenuity is assisting with agency selection. There is no incumbent for this account. The brand appointed Social Chain as its global social media agency last year.

New-business rankings: media accounts

Wins

Specsavers is set to reappoint Manning Gottlieb OMD to its £45m media account after a competitive review. ID Comms advised on the pitch.

MediaCom has scooped Adidas‘s estimated $300m (£229m) global media account after a competitive review. The business is moving from Carat, which had the global account, apart from in the Middle East which was handled by Starcom. MediaSense managed the pitch process.

The Fawnbrake Collective has won the advertising business for fintech challenger brand Tandem ahead of a UK brand launch next year. The collective – launched last year as an alternative to traditional agency models – will oversee brand strategy and integrated advertising. The brand formerly worked with Mr President.

AllTogetherNow has been appointed as the global corporate digital agency for Avon. The agency, part of The & Partnership, has been tasked with helping develop Avon’s corporate content strategy and digital content, following a competitive pitch. There is no agency incumbent for the business.

P&O Ferries has awarded its consolidated pan-European creative and media account to Publicis Groupe agencies Publicis London, Starcom and Digitas. Starcom has handled the media since 2014, while creative duties were previously handled by MRM Meteorite. Digitas has been tasked with developing a user experience strategy for the brand.

 

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