Sun Bingo kicks off Jeremy Kyle sponsorship on ITV

Sun Bingo kicks off Jeremy Kyle sponsorship on ITV

The long-running ITV show was sponsored by Foxy Bingo between 2008 and 2017, then by another bingo company, Slingo Boom, for a year. 

In a first for this sponsorship, Sun Bingo has licence to use the show’s social media assets.

The Sun Bingo idents were created by The & Partnership London and Pulse, the News UK in-house agency formed by a WPP-backed joint venture between The & Partnership, M/SIX, The Box and Wunderman.

Hannah Swales, head of Sun Bingo, said the sponsorship would help it reach “a brand-new audience”.

Yan Elliott, joint executive creative director at The & Partnership London, added: “It was a delight to have comedian Jayde Adams back in the studio from our ‘Are you gonna Bingo?’ campaign to help us create some genuinely funny, relatable characters.”

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