The campaign, created by The Gate, is targeting UK families to use the discounted rail service this summer. The creative puts chickens in various situations in and around London, including a sushi restaurant, the London Eye, and in front of Trump at Madame Tussauds.
Beri Cheetham, executive creative director at The Gate, said the idea was based on the space and comfort that Chiltern Railways offers, presenting “a much more humane way of travelling… like travelling free range.”
The films were shot by renowned animal photographer, Tim Flach, who said he wanted to “express the personality in the animals”. The campaign spans digital video, out-of-home, press, social and radio.