Facebook announced a new list of updates to its app development platform today, a regular occurrence since the company suspended Cambridge Analytica for using an app to exploit and harvest user data.
Per today’s announcement, apps now must undergo a new review process before getting access to Facebook’s Marketing API, the tool that allows developers to build advertising functionality and automation into their apps. It is also modifying the Marketing API from a three-tier to a two-tier structure to “simplify” it.
The Lead Ads Retrieval and Live Video APIs will also have a review process before app developers are given permission to use the two APIs.
[Read the full article on Marketing Land.]