Text messages work for marketing, and they can work in your recruitment strategy, too. Here are a few good reasons to use an SMS blast when you’re hiring.
For recruiters and HR professionals, acquiring top talents and hiring the perfect fit are their ultimate goals. So, it’s important to leverage the various platforms and channels where they can engage with potential hires.
When it comes to recruitment, the power of an SMS blast should never be taken for granted. All mobile devices are equipped with SMS. Whether that’s a smartphone or a GSM phone, people always keep their mobile phones within arm’s reach. In fact, a recent study revealed that the average user touches their times a total of 2,617 times a day, and 98 percent of text messages are read within just three minutes.
If you’re not leveraging SMS for your recruitment and hiring strategy, then you’re missing out on a lot. Worse, you could be wasting your precious time on resources or tactics that don’t help you acquire top talent.
Here are three reasons you should use an SMS blast for your recruitment strategy.
1. More people have mobile phones than steady internet connections.
While it may seem like everyone you know is glued to a smartphone at all times, the reality is that less than 55 percent of the global population is connected to the internet. Commenting on the Filipino population specifically, engageSPARK CEO Ravi Agarwal said 15 to 20 percent of online users are only connected to the internet intermittently, so they don’t regularly check their emails or social media messages throughout the day. If you’re trying to reach diverse overseas candidates, you’re missing out on nearly half of your potential candidates.
On the other hand, Statista reports that nearly 5 billion of the world’s 7 billion people currently have access to a mobile phone, with an expected 67 percent global ownership by 2019. An SMS blast can reach all of these mobile phone users, rather than just the ones who have a steady, constant internet connection.
2. You can fill empty seats quicker.
Because not all candidates are online for the most of their waking hours, they may not be able to see application instructions or updates quickly. As such, your recruitment process becomes lengthier than it should be.
An SMS blast lets you send timely reminders and updates to your candidates so that they can progress in their application quickly. This will help you ensure that candidates don’t miss out on scheduled interviews or exams. You can even inform job seekers of a new opening as soon as it’s posted.
3. You can pre-screen candidates.
One of the best things about using an SMS blast for your recruitment strategy is the ability to instantly pre-screen a candidate. For instance, one of your current employees referred a candidate and gave you their number. That doesn’t automatically mean that the candidate has provided consent for you to call them regarding a possible job.
But, when you send an SMS asking whether they are willing to apply for the specific position, then you’re already pre-screening them. Through that simple text message, you can determine whether the applicant is really interested in the job. No need to waste air time trying to call that candidate. It’s that simple.
An SMS blast is a common and successful marketing strategy, but many recruiters still fail to see its value in today’s digital world. If you want to speed up your recruitment process and acquire top talent in the most cost-effective way possible, then consider SMS recruitment.
As a Business Development head, I lead a team to keep on pushing the envelope when it comes to using technology for recruitment—a hiring process that focuses on diversity and less on the bias.