MarTech Today: ABM flips classical lead scoring, Facebook’s new analytical features & searcher intent

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

  • 6 ways ABM turns classical lead scoring on its head
    May 2, 2018 by John Steinert
    Don’t be afraid to break the “rules” to drive the results you need, argues contributor John Steinert.
  • What is ad effectiveness, and how does it help your business?
    May 2, 2018 by Digital Marketing Depot
    Humor aside, Wanamaker wasn’t joking. And the challenge still remains with brands struggling to accurately capture the performance of their online ad campaigns amidst a fragmented array of marketing touch points. But the price of assumption-driven marketing is high, and, even with a plethora of digital tools now at their disposal, marketers often don’t have […]
  • Snap revenue takes a hit in Q1 2018, down from $286M in Q4 2017 to $231M last quarter
    May 2, 2018 by Amy Gesenhues
    CEO Evan Spiegel says the company sees early signs of stabilization following its Q1 2018 redesign.

From Marketing Land:

From Around The Web:

About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.