Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.
From MarTech Today:
From Marketing Land:
- The Ultimate Agency Guide to Video Marketing
Jun 6, 2018 by Digital Marketing Depot
As people are presented with more and more content, it gets harder to cut through all the noise. The key is to know what types of content work best and how to get that content front-and-center for your audience. Video content is one of the best ways to boost engagement.
- Facebook Audience Network opens inventory to in-app header bidding
Jun 6, 2018 by Amy Gesenhues
Facebook will now support in-app bidding for publishers who manage their app monetization in-house or through MoPub, Fyber or MAX.
From Around The Web: