MarTech Today: IBM/Mediaocean’s blockchain consortium, the winning data-sourcing approach for mid-market & Showpad’s AR features for B2B

Here’s our daily recap of what happened in marketing technology, as reported on MarTech TodayMarketing Land and other places across the web.

From MarTech Today:

  • IBM, Mediaocean announce blockchain consortium to tackle what’s wrong with ad tech
    Jul 11, 2018 by Barry Levine
    The effort, expected to launch by the end of this year, will track transactions on real-time programmatic platforms.
  • The winning data-sourcing approach for mid-market companies
    Jul 11, 2018 by Sonjoy Ganguly
    If all of the developments regarding third-party data have you re-examining your options, check out Sonjoy Ganguly’s advice on how to proceed.
  • You’ll love what the MarTech agenda has to offer
    Jul 11, 2018 by MarTech Today
    Come join the community of marketing leaders who are harnessing the marketing, technology and management trinity to drive digital transformation and achieve results. At MarTech®, you’ll get 55+ sessions, presentations and keynotes featuring more than 30 experts, product demos from dozens of vendors, structured and unstructured networking and much more. Join us October 1-3 in […]
  • Facebook receives $664,000 UK privacy fine, which could have been $1.9B under GDPR
    Jul 11, 2018 by Greg Sterling
    A US FTC investigation could bring billions more in potential penalties.
  • Show and tell: Showpad brings AR features to B2B sales
    Jul 11, 2018 by Robin Kurzer
    The company says the technology changes the dynamic of the sales conversation by going ‘beyond the Powerpoint.’

From Marketing Land:

From Around The Web:

About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.