MarTech Today: Marketo buys Bizible, why Radius and Leadspace merged & responsive web design is not enough

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

  • Marketo buys Bizible, adds ‘deeper attribution’ to its engagement platform
    May 1, 2018 by Robin Kurzer
    The move gives marketers the ability to track the buyer journey across all activation points.
  • How Salesforce’s acquisition of Cloudcraze expands its Commerce Cloud
    May 1, 2018 by Barry Levine
    There is now a B2B side to complement the previous B2C focus, pointing to more ways for Salesforce’s CRM to become e-commerce-enabled.
  • Here’s why Radius and Leadspace decided to combine
    May 1, 2018 by Barry Levine
    The two firms, best known for their predictive lead scoring, are now merged under the Radius brand in order to offer scale, global reach and quality data.
  • How to seamlessly augment the retail experience
    May 1, 2018 by Rohit Gupta
    Contributor Rohit Gupta predicts the future of in-store interactions which will be enabled by advanced technologies.
  • MetaX launches a blockchain-based whitelist of websites
    May 1, 2018 by Barry Levine
    The pilot project, called the adChain Registry, tests the idea of a community curating a list of quality sites, maintained through a miniature token-based economy.

From Marketing Land:

From Around The Web:

About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.