MarTech Today: Thinfilm uses blockchain, Forrester forecasts marketing automation & mastering the martech landscape

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

From Marketing Land:

  • Improving e-commerce text ads with ad customizer data feeds
    May 14, 2018 by Joe Martinez
    No more keyword-stuffed ad copy, please, says contributor Joe Martinez. Instead, use ad customizers to update feeds and shift your focus to value-based advertising that will drive sales.
  • Improve paid search lead-gen with cohort analysis
    May 14, 2018 by Megan Taggart
    Adopting cohort analyses is a powerful means to assess trends, retention and path to purchase. Contributor Megan Taggart explains how to implement the model in your paid search reporting.
  • Facebook says it has suspended 200 apps for possible misuse of data
    May 14, 2018 by Amy Gesenhues
    During the nearly two months since suspending Cambridge Analytica, Facebook reports it has investigated thousands of apps.
  • Google issues updated GDPR guidance to publishers on how to gain consent from users
    May 14, 2018 by Robin Kurzer
    Despite publishers’ claims that some of Google’s policies are self-serving, the company asserts it is in line with GDPR.

From Around The Web:

About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.