The MarTech Minute: Barometric rolls out new measurement solutions, Bynder integrates with Hootsuite & more

Martech in Motion

TripleLift and WhiteOps team up to fight fraud
The advertising platform announced a partnership with White Ops to become what it says is the first native exchange to offer third-party verified pre-bid fraud prevention across its entire inventory. TripleLift will leverage White Ops’ pre-bid prevention product, MediaGuard, to provide its clients with cleaner inventory.

Adobe adds new innovations to Experience Manager
The company released updates to its Experience Manager capabilities that will further enable flexibility, speed and scale to manage and deliver personalized experiences across touchpoints. New capabilities include support for faster multichannel experience delivery and simpler developer collaboration.

Bynder integrates with Hootsuite
The digital asset management company revealed a new Marketplace integration with Hootsuite. The integration connects Hootsuite dashboards with creative assets stored in Bynder’s portal, enabling users to easily access files for social media content development without the need to download, resize and re-upload each file.

TechTarget releases updates
The company unveiled new updates to its IT Deal Alert Priority Engine platform that it says will improve ABM performance, increase sales productivity and maximize demand generation for enterprise B2B technology organizations. The updates will provide access to active, opted-in accounts and prospects, and relevant interests that can help sales teams expand beyond limited lead flows.

Innovid increases global footprint
The video marketing platform will open its first Asian office in Singapore. Ex-Tapad exec Henry Schenker will manage its presence in the region as vice president of APAC.

Eyeota partners with AnalyticsIQ
The data firm announced that it will use AnalyticsIQ’s Symphony Consumer Personas to create rich audience lifestyle profiles available through the Eyeota Data Marketplace. The company says that with new Symphony segments, marketers and advertisers can improve their campaign efficacy.

Podium launches chat feature
The customer communication platform for local businesses launched Podium Webchat, a new service that enables businesses to convert website visitors into customers by taking the conversation offline to a text message.

Mirriad unveils in-video ad unit
The video tech company rolled out a new 10-second in-video ad unit supported by its Visual Impact Score (VIS). The score is designed to ensure brand safety to video advertisers. The company says that the move is part of its goal in establishing the first true standard for in-video advertising.

Contently announces new platform
The company says that ContentlyOne is the industry’s first all-in-one content solution. The offering includes a content marketing platform, exclusive on-demand talent and content services.

Cisco will acquire Accompany
The technology leader will acquire privately held Accompany, which provides an AI-driven relationship intelligence platform for finding new prospects, navigating the selling process and strengthening relationships. Accompany Founder and CEO Amy Chang will join Cisco as senior vice president in charge of the Collaboration Technology Group.

Skimlinks partners with Monetizer101
The monetization platform announced an exclusive partnership with Monetizer101, which helps publishers monetize through affiliate products. The companies say that the collaboration will make it easier for publishers to drive increased revenue from commerce-focused editorial content.

Barometric rolls out new measurement solutions
The tracking and measurement solutions provider released a new solution for holistically measuring and connecting the effectiveness of advertising in print media, specifically newspapers and magazines. By using its proprietary Device Graph, Barometric says it can assist brands in closing the loop between advertisements in print media and the associated digital and in-store activity it drives.

Martech Movers

OpenX announces several executive hires this week. Sophia Chung joins as vice president of product to spearhead mobile app development initiatives, with an emphasis in rewarded video. Roy Firestone has joined as senior director of product, and Treven Ho has joined as senior product manager.

Christine Shaw  joins Future plc Christine Shaw as managing director and senior vice president, B2B. Shaw worked at PennWell, where she served as senior vice president of the technology division for 17 years.

FastSpring adds Scott Herriman as senior vice president of engineering. Herriman has a background in managing development teams at high-growth companies including Invoca and Global IP Solutions. announces the appointment of Yael Zheng as chief marketing officer and Vinay Pai as senior vice president of engineering. Both are taking on newly created roles. Zheng was most recently on the executive team at VMware. Pai was senior vice president of engineering at First Data.

Zipwhip adds Scott Heimes as chief marketing officer. Heimes most recently served as chief marketing officer for SendGrid.

Datagran announces the appointment of Greg Jensen to its newly created position of chief product officer. Jensen was previously group program manager at Microsoft, leading teams that deliver mobile products across multiple platforms.

Coming this week! Check out our new series, The Story of Data, launching on Tuesday. We’ll tell you the whole story of the bits and bytes that define us — data’s history, its future and everything in between.

About The Author

Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.